by Pablo Aguero
El cliente no tiene que saber lo que quiere sino lo que necesita. Imaginate que contratas a un abogado. Le dirias como tiene que hacer su trabajo? Cuando contratas a alguien lo contratas por sus conocimientos y por su experiencia. Cuando le dices que hacer y como hacerlo eliminas su experiencia y conocimientos de la equación.
Utiliza los datos de las analiticas para entender que es lo que tus usuarios buscan cuando vienen a tu página. Cual es el “problema” que ellos quieren solucionar. Cual es el motivo que les llevo hasta tu página. Esto te llevara a conocer como ser relevante para ellos.
Estas claves están pensadas desde el punto de vista de producción para alguien que tiene que lanzar la nueva pagina de su empresa.
Recuerda que es mejor tener la página lanzada que perfecta.
Espero que esto sirva de ayuda!!!
Que es el “yo también”? Cuando un cliente quiere que la solución ha su proyecto sea la misma que otra compañía ha encontrado para el suyo. Ejemplo: “quiero una pagina web como la de Apple”
Janey guest posting for Pablo below.
Our kids are not allowed to eat ketchup. When people hear about this, sometimes they completely freak out and it takes a while for us to explain the reasoning behind it. I call it the ketchup manifesto.
Ketchup is full of salt and high fructose corn syrup. When you put ketchup on a food, you don’t taste the food, you taste the ketchup. Salty/sweet combos, in my opinion, are addictive and make you want more. Thus, ketchup can lead to overeating. Kids who are ketchup addicts refuse to eat food without it and often do not eat foods that don’t go with ketchup. In fact, we think that ketchup ruins a person’s ability to taste subtle and complex flavors. It ruins your palette.
Keeping ketchup out of our lives is easy for Pablo. He hates the stuff. I have never seem him eat it, ever. He enjoys mayonnaise on his fries. But I love ketchup. It was really hard for me to give it up. But after I stopped eating ketchup, I realized that I don’t like french fries. I cut down on hot dogs and burgers. I ate healthier.
Matilda has eaten ketchup before. They serve it with some meals at school. We turn a blind eye to it but we do not allow her to have it at home. When she wants to dip her nuggets or fries in something we offer her home-made balsamic vinaigrette, teriyaki sauce, honey mustard, duck sauce, marinara sauce, or fruit puree.
I compare our thing with ketchup to sugary drinks. A generation ago, small children were given Kool-Aid, High-C, and even Coca-Cola. People of this generation have a hard time drinking water. They need drinks with flavor. And many of us got fat. Now, parents give their kids juice diluted with water. Heck, some kids are not allowed to have juice either.
We all know that our kids are going to have soda when they are older, and we hope they will consume it in moderation. Maybe they won’t like it very much. So it is with us and ketchup. We will be sure to report in a few years if our plan is working 🙂
Since I was a little kid I have heard all sort of things about what will happen once you are a dad.
In Spain they say “Cuando seas padre comeras huevos, translate to when you become a dad you will get to eat eggs” ; i didn’t say it made any sense. They told me about the sleepless nights, about the diapers, about the love and the kisses, they told me about not having a life and pretty much about everything that I have experience since Matilda was born a little over 2 years ago.
What nobody told me about is about the fear. If you have kids you are a dad you know what I am talking about.
more details after giving a bottle to Mateo